Creating Brand Loyalty with Carolin Soldo
International Coaching Guru, Carolin Soldo, Explains the Value of Super Fans
Building brand loyalty in a coaching business starts by building a community of super fans. These customers will refer more clients to you, stand behind you, cheer you on, and let you make the impact you desire to make in the world.
“Not only is it good for your business, but it is also very rewarding and satisfying for you,” states Carolin Soldo. “I know as a coach, you want to feel needed, appreciated and loved by your clients and the people out there following you.”
This goes way beyond having a huge reach or a large social media following. Carolin Soldo suggests that to create super fans, you must first develop depth and real connections. You can build a strong community of super fans with just 5 easy tips from Carolin Soldo.
Perfect Your Product
The fastest way to build a community of super fans is to wow your clients. Focus on your programs and continue improving your services so customers stay loyal.
“To achieve that high level of customer satisfaction and results, make sure you survey your customers at least once a year,” states Carolin Soldo. “You know what’s going well, but you also know what’s not going so well so you can continue to improve.”
How Customer Service Boosts Brand Loyalty
Always strive to be professional, polite, and courteous in the coaching business. To ensure you always respond in a timely manner, consider hiring an online business manager or customer service specialist. Fix issues to client satisfaction and take ownership of mistakes should any arise.
“One of the worst things you can do to really hurt your customer experience is to be unreliable,” states Carolin Soldo. “Show up for coaching calls, be there on time, give your clients what they came for, and always stay true to your word.”
Surprise Your Clients
Recognize your clients on their birthday and surprise them with a token of appreciation. By simply sending flowers or a small sentimental item, they’ll know you care about their special day. To add a personal touch, send clients a video to explain concepts in further detail or to welcome them into your program.
Include Bonus Training
Give your clients additional tools, resources, and checklists as bonus items! Clients may not expect you to go above and beyond, but this will add tremendous value to their journey and transformation.
Brand Loyalty Creates Strong Values
Customers want to align themselves with those who have similar core values. With more than ten years of experience in the coaching industry, Carolin Soldo knows there is no right or wrong way to write core values. Simply be true to yourself to create super fans that follow you for the right reasons.
For more information about Carolin Soldo and her international coaching business, visit: www.carolinsoldo.com